Merchandising: Case Study
The Borussia e-Shop
Goal! – That’s what it means for the PVS Group and the German soccer team Borussia VfL 1900 Mönchengladbach GmbH.
Together with its partner company, ZYRES Digital Media Systems GmbH, the PVS Group has realized this e-commerce project whose complexity required a very precise management. Experience and expertise were the basis for its success.
Upon integration of all merchandising articles, the Borussia online shop orders are automatically forwarded to the PVC mail-order system. This makes order management and stock maintenance much easier. No matter into which system the article master data are entered – in the shop or in the ERP system – they are made available for the other system automatically. This is integrated information processing without media transfer, from internet order to shipment and accounts receivable management.
The necessary order, stock and address information and the product and delivery information are permanently exchanged between the distribution system and the e-shop. For this, the account receivables management utilizes proven tools and provides the basis for an up-to-date Customer Relationship Management at the same time.